THE ROLE OF A/B TESTING IN PERFORMANCE MARKETING

Understanding First-Touch Vs. Last-Touch AttributionLast-touch attribution versions provide all conversion credit to the last touchpoint an individual engages with prior to taking a preferred action. This acknowledgment design can be helpful for measuring the performance of your brand awareness projects.

Understanding First-Touch Vs. Last-Touch AcknowledgmentLast-touch acknowledgment designs provide all conversion credit scores to the final touchpoint a user engages with before taking a wanted activity. This attribution model can be useful for gauging the efficiency of your brand name recognition projects.